The FIS Nordic World Ski Championships 2017 took place in Lahti, Finland, from 22 February to 5 March 2017. This was the seventh time the event is held there, having previously been held there in 1926, 1938, 1958, 1978, 1989 and 2001. This edition drew crowds totalling 220,000 to the stadium, and reached a total television audience of 500-600 million people around the world. With a new protagonist: the bioeconomy. Indeed, Swedish-Finnish company Stora Enso has been working closely with the Lahti2017 organizers to promote the extensive use of renewable raw materials and other sustainable solutions at the games. The event was awarded the EcoCompass environmental certificate, in recognition of measures taken to reduce environmental impacts.
“In this event, we have built on our positive experience of sponsoring the Ski Championships in Falun in 2015. We are glad to have had this great opportunity to show how everything that is made of fossil-based materials today can be made from a tree tomorrow,” said Karl-Henrik Sundström, Stora Enso’s CEO. “We’ve been very happy to see how Stora Enso’s renewable products were well used at the event, and how our employees and guests have enjoyed the great sporting spirit of Finland’s Centenary Championships.”
During the games, Stora Enso hosted one and participated in two sustainability round table discussions at the parallel events also held in Lahti. “At Finland100 Forum, together with Sitra and the Finnish Olympic Committee we challenged future event organisers to find more sustainable solutions to reduce the environmental impact of major spectator events,” said Seppo Parvi, Stora Enso’s CFO and Finland Country Manager.
Stora Enso will now look after the recycling or reuse of the products and constructions it has provided for the event. Two shelters made of Stora Enso’s CLT elements have been donated to the City of Lahti, and all the used board collected for recycling at the championships will be utilised as raw material for new corrugated board products. Stora Enso showcased many of the company’s products and solutions in a special exhibition area and in two shelters used by spectators in Lahti. A wide range of renewable products were used during the games by spectators and organizers.
The Scandinavian company is transforming from a traditional paper and board producer to a renewable materials growth company. It has been identified as a global leader for its actions and strategies in response to global warming. The group has been awarded a position on the Supplier Climate A List by CDP (formerly the Carbon Disclosure Project), the international not-for-profit that drives sustainable economies.
Stora Enso is among 3% of corporations participating in CDP’s supply chain program to be awarded a position on the Supplier Climate A List. Over 4300 companies submitted annual supply chain climate change disclosures to CDP for independent assessment against its scoring methodology.
by Michael Burgundy