Do you know that consumers want their laundry detergent to perform different tasks, from removing stains to preserving colors and fabric? For example, Europeans want colors to last longer, while consumers in Asia perceive cuffs and collars as being particularly difficult to clean. This is why Danish biotech giant Novozymes makes Medley, the first multi enzyme solution developed for the broad market, available in multiple versions to accommodate different regional needs.
Novozymes is the world’s largest enzyme manufacturer and has recently launched three new blends of its Medley solution for liquid laundry detergents. The enzyme blends are made to meet the needs of consumers in emerging markets.
Novozymes’ Medley range is tailored to different laundry habits around the world. By bringing more enzymes in one package, “Medley solutions – the Danish company states – simplify consumers’ procurement and production. They also help your detergent achieve outstanding performance time after time”.
The enzymes that go into Medley solutions enable consumers to wash with milder ingredients at lower temperatures. “Staying competitive in the detergent industry means that detergent manufacturers have to constantly differentiate themselves in a crowded market,” says Mikael Bechsgaard, Vice President at Novozymes. “Medley provides a flexible way for them to do that by offering consumers visible benefits that meet their everyday needs.”
Many detergents, especially in emerging markets, contain a lot of water and this reduces the effect of some enzymes. The enzymes in the new Medley blends have been developed by Novozymes’ scientists to secure stability and consistent performance wash after wash in detergents with high water content.
“Medley is a plug-and-play solution that secures stability, performance and cost savings across the value chain,” says Mikael Bechsgaard. “Medley will help soapers build their brands by enabling them to introduce formulations that consumers can rely on for optimal cleaning.”
Launched in 2014, Medley now consists of eight regionalized products. Detergent containing enzymes enables detergent manufacturers to make bold color and fabric care claims and to produce detergents that reduce the visible wear of fabrics, keeping garments looking new. Enzymatic laundry detergents also help protect the environment, thanks to the bio-degradability of enzymes and their enhanced ability to clean clothes in cold water.
by Michael Burgundy