Biossance™, the consumer beauty brand from Amyris, Inc., the US integrated renewable products company, was launched in Sephora’s retail stores where the brand’s expansive line of high-performance skin care products is now available to consumers.
Known for pioneering the first renewably-sourced 100% plant-based squalane, the mega-moisture molecule that keeps skin healthy and hydrated, Biossance has made a commitment to providing sustainable solutions for the personal care industry. In 2016, the brand launched its No Compromise™ campaign underpinning the core of the brand, which bans 1,500+ ingredients the EU does not allow in cosmetics products and ingredients with safety and environmental concerns.
Now, its packaging will reflect the brand’s dedication to creating safe, eco-friendly products. Each outer box containing a Biossance product is now made from renewable and sustainable sugarcane fiber. In addition, each product is now available in elegant clean green bottles with pure petal labels and copper detailing to evoke the luxe yet earth-friendly vibe of the formulations within.
Additionally, Biossance will introduce a weightless gel probiotic moisturizer designed to reduce the effects of stress, calm skin, and maintain a healthy skin biome along with the following products: 100% Squalane Oil – A weightless multipurpose oil that instantly hydrates locking in essential moisture; Squalane + Antioxidant Cleansing Oil – An antioxidant rich cleansing oil that gently removes long wear makeup and impurities; Squalane + Vitamin C Rose Oil – A luxurious face oil that brightens, firms and evens skin tone and texture; Squalane + Probiotic Gel Moisturizer – A weightless gel moisturizer that hydrates, brightens and balances skin; Squalane + Peptide Eye Gel – A weightless eye gel that reduces puffiness and dark circles.
“We are delighted to offer Sephora’s clients these high-performance products that make no compromises in regard to their formulations and packaging. Each product in the Biossance line uses only the most effective and conscious ingredients, so you know what you’re putting on your skin is safe for you and for the environment,” said Caroline Hadfield, Senior Vice President of Personal Care at Amyris.
Sephora is a leader in global prestige retail and has been changing the face of prestige cosmetics since its debut in Paris in the early 1970’s. Now with more than 2,300 stores in 33 countries – including more than 500 stores across North America – plus an award-winning website and an intuitive mobile app, clients have the opportunity to discover 14,000 products from 200 carefully curated brands anytime, anywhere, anyhow.
by Cloe Ferrari